Gully Labs:

Gully Labs began with a question:

Why was India wearing the world, but not itself?

What started as Arjun’s manifesto and Animesh’s leap of belief became a movement to put Indian culture on the global map. Together, they built more than a sneaker brand. They built a statement.

Every pair is handcrafted, rooted in Indian identity, and driven by the belief that culture isn’t borrowed, it’s built.

From the gullies to the globe. Unapologetically Indian.

Arjun Singh – Co‑Founder | Animesh Mishra – Co‑Founder

Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal – Co‑Founders

The Souled Store:

The Souled Store was founded in 2013 by four friends who wanted to turn their passion for pop culture into a brand. They noticed that India lacked fun, official merchandise for fans.

They started as a small online store selling graphic t-shirts inspired by movies, comics, and sports. The focus was always on creativity, quality, and fandom-driven designs.

Over time, the brand grew into a major youth fashion label, expanding into lifestyle wear and accessories while building a strong community of young, expressive consumers.

Bonkers Corner:

Bonkers Corner was born with a clear vision “to fuse global pop culture with the evolving pulse of Indian streetwear”.

Driven by creativity and a refusal to follow convention, we set out to rethink how streetwear is designed, worn, and experienced in India.

What began as a small, thoughtfully crafted collection has grown into a nationally recognised brand.

Today, Bonkers Corner stands for expressive, modern style — rooted in Indian craftsmanship and built with intention. Every piece balances individuality with quality, reflecting a more conscious and confident approach to fashion.

Shubham Gupta – Founder